The Reading Room – What’s The SCOOP?


By Philip Spagnoli Stoten Founder of SCOOP

In a regular Friday spot, this is the Reading Room, a weekly roundup of what we’ve been reading, watching and listening to. You can see these updates even more regularly if you follow me on LinkedIn or Twitter.

Wow, the world seems to be spinning faster than ever and the news is increasingly alarming! As COVID-19 find its way into every corner of the world and every corner of our lives, it’s hard to find any good news, but I was determined and found some amazing examples of how technology and manufacturing is really stepping up to the challenge.

Before we get into that, here’s a couple of initiatives that might help people to get some information and insight into what’s happening.

The technology and manufacturing industry has a real opportunity to step up right now and there are many great examples and some solid advice:

For trade shows we’re in extremely uncertain times:

  • Meanwhile this morning a message in my inbox read “With heavy hearts, we have to inform you that HANNOVER MESSE will not take place in 2020”. This highlights the impact we can expect from event cancellations within the industry and more broadly. This week I published an article of Forbes, entitled “How to Shift Your Marketing Mix When Events Get Canceled
  • This underlines the need for event staples like The Eric Miscoll Show and the SCOOPstudio to find a new virtual model that adds the same or even more value to marketers as they look to shift their priorities.

That’s it until next week! For more regular musing connect or follow me on LinkedIn or Twitter.

Read more, watch more, hear more, know more – that’s the SCOOP!