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On Site With SMarTsol’s Ruben de Anda – An EMS@C-Level Special

Ruben de Anda sees his service team as part of SMarTsol’s business development team, and he’s absolutely right. They are a key customer facing asset that provides customers with a clear impression of SMarTsol and can provide SMarTsol and its principal with real-time product and service feedback. I chatted to Ruben at length to explore his approach to developing a team that supports their customers at the highest possible level, with the fastest response. After all, line downtime can easily cost more than a machine if left for too long. We also talk about the recruitment, training, development and retention of talent in the service team and throughout SMarTsol.

Like every episode of EMS@C-Level, this one was sponsored by global inspection leader Koh Young ( and Manufacturing Autonomy Specialist CloudNC ( You can learn more about SMarTsol Technologies at

Please also take a look at and think about making a donation, Jason and his team are doing amazing work using additive manufacturings to provide hearing aids to people who can’t afford them. 3DP4ME is a US based non-profit, innovative tech startup operating in the Middle East with a focus on humanitarian solutions.

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About The Author

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