William (Bud) Crockett. Jr., Vice President of Bonding Wire Sales in The Americas, Tanaka joins SCOOP founder, Philip Stoten, to explore why the latest trends in automotive electronics, particularly the electrification of vehicles, are driving demand for bonding wire. They go on to explore what that means to Tanaka and the wider industry. Filmed in the SCOOPstudio at APEX 2019 in San Diego, California, thanks to the sponsorship of Aegis Software, Cogiscan, Creative Electron, Fuji America, KIC and Koh Young.
