Supplyframe Announces the Launch of DesignSense Sales Intelligence

Solution Gives Distributors, Semiconductor and Component Manufacturers Visibility into Design Cycles and Purchase Intent

PASADENA, CALIFORNIA – Many people today shop for and research potential purchases online. Semiconductor and electronic component buyers are no exception. However, semiconductor and electronic component distributors and manufacturers have limited visibility into purchase intent until buyers have already chosen their suppliers and made a purchase. Supplyframe is now eliminating that blind spot with the launch of DesignSense Sales Intelligence, which gives distributors and manufacturers the intelligence they need to understand buyer intent and quickly-evolving market trends to move on opportunities and grow their businesses.

A first of its kind sales-intent offering, Supplyframe DesignSense Sales Intelligence:

  • Provides visibility into current and emerging hardware design cycles
  • Delivers a comprehensive view into market and competitive ecosystems
  • Applies AI to generate actionable market insights across 300,000 companies across geographies, industries, and application types and 600,000 design cycles annually

Supplyframe DesignSense Sales Intelligence presents immediate net new sales opportunities, transforming how sales teams operate and delivering a rapid ROI by identifying opportunities that sales would have otherwise missed. DesignSense Sales Intelligence also provides unique insights into market segment growth and where competitors are influencing new design cycles.

“The Supplyframe Intelligence program enables Avnet to use actionable insights to effectively guide engineers in streamlining their designs at the earliest stages,” said Kelly Lenahan, senior program manager, lead generation at Avnet. “With real-time access to supply chain intelligence data, our team can serve as trusted advisors to our customers by recommending the optimal products, parts, and services that best meet their project and timeline needs. As a leading distributor, Avnet is focused on delivering the highest value to our customers while delivering a strong sales pipeline for our suppliers, and Supplyframe’s services enable us to further deliver on this mission.”

Alex MacDougall, vice president of DesignSense & Innovation at Supplyframe, added, “When I founded SamacSys, now part of Supplyframe, the goal was to revolutionize how electronics engineers design products. We succeeded and today slash development cycles for hundreds of thousands of engineers every year. We’re now applying this revolutionary vision to help electronic device suppliers and manufacturers rethink how they reach their target audiences.”

About Supplyframe

Supplyframe’s unmatched industry ecosystem, and pioneering Design-to-Source Intelligence (DSI) Solutions, are transforming how people and businesses design, source, market, and sell products across the global electronics value chain. Leveraging billions of continuous signals of design intent, demand, supply, and risk factors, Supplyframe’s DSI Platform is the world’s richest intelligence resource for the electronics industry. Over 10 million engineering and supply chain professionals worldwide engage with our SaaS solutions, search engines, and media properties to power rapid innovation and optimize in excess of $120 billion in annual direct materials spend. Supplyframe is headquartered in Pasadena, Calif., with offices in Austin, Belgrade, Grenoble, Oxford, San Francisco, Shanghai, and Shenzhen. To join the Supplyframe community, visit and follow us on TwitterInstagram, and YouTube.