So You Think It’s “Just A Cable”? Think Again, with WERAP Group CSO Markus Hoffmann

EMSNOW’s Eric Miscoll sat down on the Productronica 2025 floor with WERAP Group’s Chief Sales Officer Markus Hoffmann to unpack how this Swiss‑based EMS group is building a dedicated aerospace and defense hub by adding a Lake Constance specialist in cabling and box build—and why that matters for schedules, certifications, and mission success.

From EN 9100 qualification to the realities of MIL, DIN, and NATO standards, we dig into what it takes to scale precision interconnects that most people never see but every aircraft and satellite relies on.

We walk through the deal timeline, why the team kept the company as an add‑on rather than folding it in, and how a hub model concentrates know‑how without diluting rigor. Markus explains how cabling moved from a late‑stage purchase to a design‑critical subsystem: routing, shielding, weight, and environmental factors shape avionics performance, and tiny misses in crimping or coating can stall an entire program.

If you care about reliability, certification, and supply chain clarity in aerospace manufacturing, this conversation brings the details that actually move the needle.

EMS@C-Level is hosted by global inspection leaders Koh Young (https://www.kohyoung.com) and Global Electronics Association (https://www.electronics.org)

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