Gartner Says Worldwide Wearable Device Sales to Grow 26 Percent in 2019
Shipments of Smartwatches to Total 74 Million Units in 2019
In 2019, 74 million smartwatches will be shipped, which makes smartwatches the top segment of all wearable device form factors. However, Gartner predicts that by 2022, ear-worn devices (“hearables”) shipments will take over as the top wearables segment with 158 million units shipped compared with 115 million smartwatch shipments in 2022 (see Table 1).
Table 1: Forecast for Shipments of Wearable Devices Worldwide 2017-2019 and 2022 (Millions of Units)
Source: Gartner (November 2018)
As the smartwatch segment continues to mature, it will subdivide into four main types of providers: leading consumer electronics brands, fashion and traditional watch brands, children’s watches, as well as special-purpose brands and startups that cater to niche audiences such as people with medical issues that need to be monitored. While the consumer electronic brands such as Apple, Fitbit and Samsung have a comfortable lead, other brands are gearing up.
“Traditional watch brands such as Fossil and Casio will gain market share by offering more style and choice in their portfolio than the technology brands,” said Mr. Antin. “We think that fashion and traditional watch brands are likely to account for up to 20 percent of unit shipments by 2022.”
Strong Growth Expected in Ear-Worn Devices
Gartner predicts that by 2022, ear-worn devices, such as Apple AirPods, Samsung’s IconX and Plantronics’ BackBeat FIT, will account for more than 30 percent of all shipped wearables, as their capabilities expand beyond communication and entertainment. Currently, the main use cases for ear-worn wearables are fitness and health coaching, communications and entertainment, hearing aids/medical devices, and professional.
Future generations of ear-worn devices will be able to accommodate virtual personal assistantsand subsequently be used for a multitude of tasks such as queries and hands-free directions. Moving forward, advanced ear-worn devices can reduce smartphone use, as they will take over many tasks that users solve with the help of their smartphones today.
Head-Mounted Displays Become More Expensive
Immersive head-mounted displays (HMDs) are primarily used to experience augmented reality(AR) or virtual reality (VR). Mainstream consumer use has been limited due to availability, cost, ergonomics, unfashionable design and other factors. The main driver for AR HMDs is enterprise usage, where they are used internally as hands-free tools for business process improvement and training.
The main use case for VR HMDs is entertainment and gaming. However, there continues to be a mismatch between expectations and what the current technology can deliver. This will change, but for a price.
“Contrary to what we see in other segments, the ASP for HMDs will increase by 19.2 percent until 2022, as better content demands better technology,” said Mr. Antin.