EMSNOW discusses a wide range of industry topics with mid-sized Swiss-based EMS WERAP Group’s Chief Sales Officer Markus Hoffman. The conversation begins with some teasers about WERAP’s upcoming M&A announcement, and the current state of M&A in Europe, including rumors about the presence of Asian, specifically Chinese EV makers. Markus discusses the strategy behind their geographic footprint and some fascinating new business wins in the military and medical arenas.
The two comment on the perhaps surprising importance of face-to-face meetings at trade shows in the current economic climate, as well as insights about how much the EMS industry has evolved in terms of technological capabilities and competence, especially in regulated industries. Don’t miss this engaging glimpse into the EMS business in Europe at the end of a very tumultuous 2025.
