EMSNOW discusses how OEMs engage with EMS companies in India with INDIC EMS Electronics’ Pradeep Nelamangala – Sr. VP Business Development. Speaking from his experience, he explains that the relationship typically begins with the design prototype process, and then they go through a separate process to plan the manufacturing cycle, establishing the cost structure and ROI in advance. The EMS want to work closely with the customer throughout the product lifecycle. INDIC prefers to engage as a JDM – joint design manufacturing – partner with customers. They may start with manufacturing, but they are able to prove their design value through DfM for existing products, which then wins the next new product design with these existing customers. This is a frank and insightful conversation revealing the unique strategies that are the heart of EMS industry in India.
