AI’s Role in Manufacturing Efficiency and NPI Success with Instrumental CEO Anna-Katrina Shedletsky

Discover the power of AI in revolutionizing engineering efficiency and accelerating NPI as Philip Stoten, sits down with the dynamic and talented Anna-Katrina Shedletsky, CEO and founder of Instrumental. Together, we explore how their groundbreaking technology is not just spotting manufacturing defects earlier but has also saved a massive 900 engineering weeks per year at Meta. Our discussion traverses the impactful of AI in the New Product Introduction (NPI) process, and the undeniable benefits for brands to get to market quicker and more effectively. Anna also explains how the adoption is accepted and eventually embraced as a value add by the contract manufacturers supporting the brands that use the Instrumental solution.

Anna goes on to share her personal journey, from envisioning this technology at Apple to witnessing its profound effects on the industry, underscoring a collaborative triumph for all partners involved. We navigate through the intricate web of AI’s expanding role in manufacturing.

This isn’t your average chat about robots taking over jobs; it’s a deep dive into how AI is analyzing heaps of data, refining operational efficiency, and setting new standards in quality and speed. We discuss the ‘shadow factory’ phenomenon, addressing how Instrumental’s solution and automation are critical tools in solving inefficiencies and talent shortages, offering hope for an industry in need of smart solutions. We recognize the shift toward regional manufacturing and discuss how AI is responding to industry pressures, including managing small lot sizes and ensuring rigorous quality control. It’s a fascinating exploration of how manufacturing partners are embracing AI, revealing remarkable improvements not just in efficiency but also in their bottom lines. Finally, we celebrate the milestones that make this journey worthwhile: Instrumental’s nine-year anniversary and the massive success with customers like Meta. It’s a testament to how embracing technology like AI can lead to tangible, impactful results. So, grab a slice of birthday cake and join us in this engaging conversation that’s as much about celebrating technological triumphs as it is about innovating for the future.

You can watch and read the Meta case study at…

And learn more about Instrumental at

Like every episode of EMS@C-Level, this one was sponsored by global inspection leader Koh Young ( and Adaptable Automation Specialist (

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