EMSNOW explores all things related to labeling with Shahela Ali, Director of Global Marketing, IDENTCO. The technical and engineering requirements for labels for PCBs and cable harnesses have become more demanding with the trend of shrinking board real estate, and the complicated chemistry issues arising from cleaning technology. IDENTCO is staying ahead of these trends, offering practical and thoughtful answers to these challenges through their website and customer centers in Illinois and Monterrey. Reworking a cable assembly because of mislabeling can be costly, and IDENTCO can help engineers avoid problems.
The conversation covers a wide range of labeling topics, including IDENTCO’s just launched online store. This platform enables engineers to order smaller quantities of IDENTCO labeling products during the design process. The web store includes full technical drawings with dimensions and a live chat feature which can help customers select the precise labeling solution for their needs. IDENTCO’s engineering team starts with the customer and the focus is on solving problems. It’s an information-packed interview, well worth a listen.
