PC Market Achieves First Positive Holiday Quarter Shipment Growth in Six Years, According to IDC

FRAMINGHAM, Mass., January 11, 2018 – Worldwide shipments of traditional PCs (desktop, notebook, and workstation) totaled 70.6 million units in the fourth quarter of 2017 (4Q17), recording slightly positive (0.7%) year-on-year growth, according to the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. The results outperformed the forecast of a 1.7% decline in […]

Taking The Transformational Approach

As industries transform so must companies, and as they do so in turn will the way their customers see them. Brand transformation is as inevitable a part of the journey as the technology or the business model. In the automotive industry, many companies’ brands rest squarely on the driver experience…