About | RSS | Advertise | News Search

Chinese
Home Finance News Events EMSNowTV
Industry Directory Careers White Papers Webinars Newsletter Signup
Front Page | News Analysis | Columns | Lead Free | EMS People | Breaking News | Outsourcing Insights
News Analysis (Chinese) | Columns (Chinese) Lead Free (Chinese) | EMS People (Chinese)
Breaking News (Chinese) Outsourcing Insights (Chinese)  | News Search | RSS Feeds

RSS


Sustainability Skeptics + Enthusiasts = 'Lean and Green' Savings

By Pamela J. Gordon, Technology Forecasters Blog

Dec 09, 2013

In a recent study, the UN Global Impact, 93% of the 1,000 CEOs in 27 industries surveyed see sustainability as important to the future success of their business. Yet, only 33% report that business is making sufficient efforts to address global sustainability challenges. It's no wonder that more companies are developing sustainability and design-for-environment roadmaps.

However, chances are that your organization comprises employees who ardently reduce their environmental footprints (drive less, eat less meat, plant organic gardens, etc.) and those who enjoy making fun of those who ardently reduce their environmental footprints. So, when your organization is looking to save money from reducing wasteful materials and processes ("Lean") and to conserve natural resources ("Green"), how can you motivate both types of employees to create and execute on a profitable sustainability roadmap in a competitive timeline?

Connect Passion to Profit
By connecting Lean and Green programs to employees' passions (whether for trees or business competitiveness) and training them in profitable sustainability, you can bring nearly all employees together for a common cause: benefit for the organization and the environment.

For example, turn skeptics into effective "profitable sustainability" advocates by showing the power of the employees' "sustainability lens" for identifying and eradicating waste during Lean Six Sigma projects. Connect the dots between "design for environment" and greater efficiency and reliability. Report on specific direct competitors' sustainability advances (perhaps impressive carbon-reduction results, positive press about the CEO's sustainability leadership, products and services that are 5 times more efficient than others) and drum up competitive excitement.

To leverage sustainability enthusiasts for profitable programs, coach them in forecasting cost savings and new revenues associated with the best sustainability ideas, substantiating each assumption rationally. Model how to enumerate risks of failing to carry out specific sustainability programs, such as being out of compliance (fines, market blockages, even prison for failing to comply with some laws) and being left behind by more aggressively-sustainable direct competitors. Brainstorm on how to excite people about innovation: creating processes and products/services that will provide true competitive advantages  -  by reducing costs and therefore prices, or by creating efficient products that attract customers wanting to reduce costs.

Measure Everything
Numbers can be a fabulous focus for organizations - an effective equalizer to involve people who like preserving nature and people who want to drive fiscal responsibility.

So, get both camps to come together to develop a high-ROI 5- or 10-year sustainability roadmap, comprising quarterly and annual financial forecasts (monetary savings and new earnings) and environmental-conservation goals (CO2 emissions, gallons/liters of water, distances traveled, trees, etc.).

And product launch teams should be trained in design-for-environment techniques and provided a Life Cycle Analysis tool to measure seconds for disassembly, monetary value at the product's end of life, embedded and use-phase CO2, supply-chain distances, product weight and size, number of fasteners, and more. Numbers, numbers, numbers.

Remove Politics
Would you like to avoid time-wasting, unproductive discussion about politics when employees should be furthering their assigned objectives? If so, keep politics, politicians, religion, and debates about global warming out of meetings, presentations, and executive statements. Instead, focus communications on themes that most everyone can agree: to reduce waste of materials, processes, equipment, paper, water, transportation, and electricity throughout the organization and its products/services, so that the company is more profitable, products more competitive, regulations followed, and the environment more able to sustain life.

Or, far more briefly, let's surpass our competitors in reducing costs and achieving higher sustainability goals.

More about Aligning Skeptics and Enthusiasts for Profitable Sustainability
Training Magazine will publish a full "how to" article (as a follow up to my recent article there). I'll share the article's link in a future post.

In the meantime, post a comment below about how you have brought sustainability skeptics and enthusiasts together for better products, reduced costs, quicker time to market, and new revenues. Or share a painful story in which progress was stymied owing to team conflict.

Read more and comment






Send This Story To Someone
Your Email:
Their Email:
  Comments:
Type the text in the image above:

Front Page | News Analysis | Columns | Lead Free | EMS People | Breaking News | Outsourcing Insights
News Analysis (Chinese) | Columns (Chinese) Lead Free (Chinese) | EMS People (Chinese)
Breaking News (Chinese) Outsourcing Insights (Chinese)  | News Search | RSS Feeds

Assembleon, Asymtek, Mydata, Siemens, Transition Automation






RSS 

Add EMSNow news to your site


 About EMSNow
 
 Advertise
 
 Career Center
 
 Chinese Version
 EMSNowTV
 
 Events
 
 Finance
 
 Industry Directory
 News Publishing
 
 Newsletters
 
 Polls
 
 RSS Feeds
 Webinars
 
Home  |   Site Index  |   Privacy Policy  |   Terms of Use  |   Feedback  |   Advertising
11/02 11/02 1/03 3/03 4/03 5/03 7/03 8/03 10/03 11/03 12/03 2/04 3/04 4/04 5/04 6/04 7/04 8/04 9/04 10/04 11/04 12/04 1/05 2/05 3/05 4/05 5/05 6/05 7/05 8/05 9/05 10/05 11/05 12/05 1/06 2/06 3/06 4/06 5/06 6/06 7/06 8/06 9/06 10/06 11/06 12/06 1/07 2/07 3/07 4/07 5/07 6/07 7/07 8/07 9/07 10/07 11/07 12/07 01/08 02/08
© 2002-2007 EMSNow Media, LLC. All Rights Reserved.
Email EMSNow