Revolutionary display technology can lift the ban on digital billboards.
May 08, 2013
Miortech introduces color displays that reflect sunlight, just like paper, with environmental benefits such as low power consumption and reduced light pollution overcoming the disadvantages of LED billboards.
Miortech established Etulipa as a subsidiary to bring its electrowetting display technology
(EWD) into the digital signage space. CEO Hans Feil states: "We can now demonstrate full color reflective displays with the same approach as in digital printing: the so-called CMY-technology. The positive feedback on our demos, which performed under different light conditions including bright sunlight, pointed us into the direction of the digital billboard applications. We found that advertisers and billboard owners are extremely keen to enable more digital boards. This technology allows for instantaneous creative updates and the ability to respond in real-time to current events and market conditions". The next step is to build a demo-digital billboard to prove our claims to advertisers and billboard owners.
A youtube movie of the full color demo can be found on http://www.youtube.com/watch?v=pKIfnts9hFA