20 years MAZeT: New visual identity and slogan "our system. your success."
Jul 04, 2012
On the occasion of the 20th anniversary of the company MAZeT Gmbh - Development and manufacturing service provider for embedded systems and optoelectronic solutions from Jena, Germany - presents their new Corporate Design.
Dr. Fred Gruntert, CEO of the company mentioned: "MAZeT celebrates their 20th anniversary
since the company foundation", he added "We can look back at a successful company history and have defined ambitious groth targets for the future. This was the reason for us to fundamentally update our company profile and appearance. We present us as a modern and especially customer-oriented service provider. "The redesign of the company logo is a logical step in a number of measures towards increasing service quality, the expansion of quality management programs to meet the requirements of DIN EN ISO 13485 for medical devices and the project oriented company organization in general. With the new logo and matching Corporate Design - presented online (www.mazet.de), during trade shows and via print media - MAZeT wants to demonstrate their increasing market performance.
The alignment of the new logo, the design of the characters and the clear message stating the business objective signalize strength and trust to the customers. The modern and yet timeless appearance of the lettering embodies innovation and long-term stability. The modified and still lowercase symbolized "e" stands for electronic - the core business of MAZeT. Blue remains the primary color of MAZeT's appearance, since blue is the color of the sky, of infinity and the desire to seek out new horizons. This element accompanied MAZeT for the past years, since the foundation and has been a necessary requirement in designing a successful future.