HTC looks to ship 6.5 million smartphones in 3Q10
Jul 30, 2010
HTC expects its smartphone shipments to reach 6.5 million units in the third quarter of 2010, an increase of 132% from a year earlier, while revenues will grow 15.7% sequentially and 106% on year to NT$70 billion (US$218.8 million) in the same period. Shipments of 5.4 million units and revenues of NT$60.5 billion in the second quarter were both quarterly records.
Limited volume was an issue for HTC's in the past, but beginning in the second quarter, its shipments have approached the size of some international brand vendors, the company pointed out. HTC was previously a niche market player, relying on a single hot product each year, said company CFO Cheng Hui-ming, noting that it now often has several big hits in the market simultaneously with the capability to generate several millions of units in sales.
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