Powell-Mucha Consulting, Inc. releases first book focused on EMS account acquisition

Finding EMS-specific "how to" books has been difficult, but Powell-Mucha Mucha Consulting, Inc. addresses that issue with the release of Find It. Book It. Grow It. A Robust Process for Account Acquisition in Electronics Manufacturing Services.

In Find It. Book It. Grow It. A Robust Process for Account Acquisition in Electronics Manufacturing Services, PMCI President Susan Mucha explores in great detail the entire account acquisition process of companies in the electronics manufacturing service (EMS) industry. EMS companies face the challenges of a 12- to 18-month sales cycle, low margins and geographically scattered customer bases.

Growing the business requires a differentiation strategy and a focused process for maintaining mindshare within a diverse target market. Susan Mucha maps the process of building a differentiated brand while creating a repeatable, consistent sales process, and addresses strategies for account retention and growth.