Mass Customization and the Impact on Supply Chains
Nov 09, 2016
Mass customization describes the concept of producing single batch customized products at the same cost and speed of traditional volume manufacturing methods.
While mass customization promises huge gains in efficiency and customer satisfaction, it also presents new challenges for product brands. In the video below, Joe McBeth, Jabil Vice President of Global Supply Chain, discusses the impact of mass customization on supply chains.