OK International announces single brand strategy
Jun 02, 2005
Underpinning its status as a global authority on electronics assembly workbench technologies, OK International is consolidating its Metcal, Techcon Systems and Impell product lines under the single corporate brand - OK International.
Customer benefits of this move range from workbench focused new product research and development programmes, to higher levels of localised application support.
By pooling decades of design, manufacturing and application experience across soldering, fluid dispensing and fume extraction processes and technologies, OK International's current and future generations of professional grade products will be designed to set new benchmarks for reliability and price performance.
OK International's Vice President of Marketing, Howard Rupprecht, spoke about the changes: "Existing customers can rest assured that it is business as usual during the move to the single OK International brand. They will be working with the same OK International representatives and can expect the same levels of product quality, technical support and customer service.
"We encourage customers to look for the new bold, distinctive logo, based on a printed circuit board design, which we will begin to use in June 2005."