Samsung takes the lead in fast-growing OLED market
Apr 08, 2005
Amid rapid sales growth for Organic Light-Emitting Diode (OLED) displays, Samsung SDI in 2004 leveraged its strong presence in the mobile-phone business to take the number-one rank in the global OLED panel market, according to iSuppli Corp. Worldwide OLED panel market revenue expanded to $408 million in 2004, up 63 percent from $251 million in 2003, iSuppli estimates. Thirty-one million OLED panels were sold in 2004, nearly double from 16.8 million in 2003. With the rising usage of OLEDs as an alternative to LCDs for mobile-phone displays, the market is expected to grow to $615 million in 2005, up 50.7 percent from 2004. Unit sales are expected to nearly double again in 2005 to reach 60 million. Looking to the long term, the OLED market in 2011 is forecast to rise to 341 million units valued at $2.9 billion. This represents a Compound Annual Growth Rate (CAGR) of 34 percent in units and 29 percent in value from 2005 to 2011.
Samsung SDI of Korea dominated the OLED market in 2004, with 44 percent of unit sales. The company last year replaced Pioneer of Japan as the leading OLED supplier. Samsung's OLED shipments have been boosted by internal sales to its mobile-phone business. In 2004, 89 percent of OLED panel market revenue was derived from sales to the mobile-phone market. Mobile phones are expected to remain the largest application for OLEDs during this decade. OLEDs now are being utilized as the main display of phones, as opposed to being purely a secondary display, as has been the case up until recently. Mobile phones also are increasingly using color OLED panels, rather than monochrome. Source: iSuppli Corp. April 2005
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