Lite-On IT to rely on own-brand sales in China, car-use ODDs for profitability

Lite-On IT, under pressure from price-cutting by Toshiba-Samsung Storage Technology (TSST, represented by Samsung), has had to increasingly rely on sales under its own brand Liteon in the China market and production of car-use optical disc drives (ODDs) to maintain its operating profitability, according to the company's Optical Disc Drive Business general manager Michael Gong.

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