MMC, Inc. launches STRATEGIUS communications service
Aug 02, 2004
International public relations, marketing, and media relations agency MMC, Inc., has announced the launch of STRATEGIUS, a new communications service.
The concept is the brainchild of MMC owner and president Michael L. Martel, a professional writer and author who has over 20 years of success in industrial media relations and marketing. STRATEGIUS was sparked by a growing need for higher-level strategic communications targeted to a globally competitive audience.
"This is a service designed to help companies compete meaningfully and position themselves advantageously in the 21st Century world marketplace" Martel says. "In today's global market, perceptions, positioning, leadership, and other aspects of a company's image are conveyed by the nuances of language. First impressions are critical; whether or not a company will be seen as a savvy international player or as unprepared, provincial and myopic has everything to do with how the company initially presents itself to that market."
STRATEGIUS services range from conceptualizing, writing, and strategic placement of specialized and departmental articles in targeted media to corporate films and video scripts; literature; advertising; annual reports; broadcast, webcast, internet and multimedia; summaria and prospecti; as well as media relationship building.
"STRATEGIUS supports the growing drive toward greater corporate transparency, and positioning on the world stage, a universal exposure and leadership role rather than a local one" Martel says. "STRATEGIUS is for those who will be nothing less than leaders and winners."