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NVIDIA and Jim Henson's Creature Shop team up

Jan 09, 2004

NVIDIA Corporation hasannounced that it has teamed up with Academy Award-winning Jim Henson's Creature Shop, one of the pre-eminent character-building visual effects facilities serving the international film, television and advertising industries. By way of this collaboration, The Creature Shop is using NVIDIA Quadro® graphics technology to assist in the creation of digital versions of its characters, which are some of the most complex 3D characters in the film and television industry today. For CES, NVIDIA and The Creature Shop will introduce "Dawn". Introduced in conjunction with the NVIDIA GeForce* FX graphics processing unit (GPU), "Dawn", the world's most detailed realtime 3D human character, was developed to showcase what is possible with cinematic computing. With the Henson Digital Performance Studio, "Dawn" will be controlled using puppetry to interact with show attendees. "For more than 20 years, The Creature Shop has produced amazing characters for film, TV and advertising," said Dan Vivoli, executive vice president of marketing at NVIDIA. "By using the unique skills of Jim Henson's Creature Shop we were able to add a new dimension to our demos, allowing us the ability to 'perform' expressions of computer-generated characters in real time. By having the ability to control characters down to eyelid blinks and facial animations, we're able to bring a whole new meaning to 'cinematic computing'." Source: PCBnewsline

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