AMD and Founder establish lab in China

Design center created to address growing market demand for human-centric technology Advanced Micro Devices, Inc. (NYSE:AMD) and Founder Group, announced plans to establish a new joint Platform Development Lab in Beijing, China for integrating and developing products targeted at information appliances beyond the PC market, initially focusing on the home digital media centers. Through this Lab, AMD and Founder will be able to address the growing demand for technology that is designed around human-centric interaction and innovation. The Lab plans to develop solutions based on what consumers value in their computing experience involving relevance, accessibility and usability. Founder will be providing supporting infrastructure, technical expertise and engineering staff among other things to the Lab, while AMD will focus their efforts on providing technology and resources, including development tools, products, dedicated engineering support, and reference design kits to the Lab. The joint lab will support customers in bringing products to market faster, and strengthening Founder's engineering capabilities while providing AMD with growth opportunities for the AMD Alchemy(TM) and AMD Geode(TM) solutions in the China market. "We are pleased with the commitment and dedication behind the establishment of the AMD/Founder Platform Development Lab," said Chen Xiaoou, general manager of the Founder R&D center. "Leveraging the world-class technical capabilities and solid infrastructure of Founder, combined with the leading-edge human-centric AMD Alchemy Solutions will allow for the lab to truly be a center of innovation in the China market." "Working with Founder to establish the joint lab allows AMD to continue its own human-centric computing efforts and leverage Founder's market leadership to accelerate AMD Alchemy and AMD Geode Solutions into China," said Karen Guo, corporate vice president and general manager, AMD China. "We look forward to driving customer- centric innovation with Founder in the design center to develop solutions that meet the needs of consumers." "AMD is pleased to partner with a well-respected leader like Founder that shares our passion in human-centric innovation," said Billy Edwards, AMD's corporate vice president and general manager for the Personal Connectivity Solutions group. "As one of the world's largest and fastest growing semiconductor markets, we are committed to launch and grow the AMD/Founder Platform Development Lab and the adoption of the AMD Alchemy and AMD Geode Solutions in China."Source: PCBnewsline