OK International appoints Sales Channel Manager for Europe
Jan 16, 2008
OK International has announced the appointment of Rick Nuttall to the position of Sales Channel Manager for Europe. This new position is part of a regional sales reorganization that will provide increased levels of communication for the company with both end users and distributors throughout all of Europe. In his new role, Rick is responsible for the marketing management of the company's Broadline distributor partners.
In a related move, OK International has restructured its direct sales organization into two branches. Western and southern European sales will be directed by Cyril Jehanne, and northern and central European sales territories will be the responsibility of Thomas Stenzel. Both are company veterans.
When asked about the reorganization, Tom Seratti, VP Global Sales and Marketing commented, "These organizational changes are just one part of a broad based strategy which provides significantly greater access to our products, processes and SmartHeatR technology. It includes improved communications with our end users as well as our distributors, and stands alongside new European pricing policies that effectively reduce the purchase of our soldering and rework systems by as much as 20%."