DEK's 'Expect More' philosophy takes centre stage at Productronica
Dec 05, 2007
This year's Productronica exhibition saw DEK showcase its Expect More philosophy through a range of global product launches and exciting live technology demonstrations. The result was a highly successful exhibition for the whole DEK team, reinforced by the two trophies the mass imaging leader picked up at the Global Technology Awards.
Much of the interest on the DEK stand was generated by the presence of brand new technologies which left visitors in no doubt as to the scope of the company's capabilities or its commitment to their businesses. One such innovation was the new Instinctiv™ V9 next generation machine user interface. Demonstrated live at the show and available on DEK's Horizon, Europa and Galaxy print platforms, the new Instinctiv V9 delivers significant improvements in machine utilisation and operator control. Also demonstrated on the stand was DEK's new Dual Lane solution, doubling line output by deploying two DEK printers in configuration. Unsurprisingly, visitors to the DEK stand were extremely interested in the profound throughput and productivity advantages represented by these new technologies.
Also being officially unveiled on the stand was DEK's Reel-to-Reel platform for continuous flexible substrates such as flexible printed circuits and advanced synthetic materials. A breakthrough system, Reel-to-Reel combines DEK's proven expertise in precision alignment and versatile clamping with innovative tooling solutions that meet the demands of large, flexible substrates. In addition to the attention it received from show visitors, Reel-to-Reel was also recognised by the Global Technology Awards where it collected the award for best screen printing equipment. DEK's high-speed understencil cleaning technology Cyclone was also honoured by the awards where it won the hotly contested cleaning equipment category.
"Productronica 2007 was a fantastic show for DEK," explains the company's Sales & Marketing Director, Michael Brianda. "The exhibition provided a great environment in which to officially launch our very latest technology advances. We were delighted to receive 28 machine orders on the stand - a feat which really highlights the power of our commitment to helping customers expect more. Not only did our technologies get a positive reaction from visitors to our stand, but also from the Global Technology Awards judges. Following such a response from visitors and judges alike, we are already looking forward to Productronica 2009!"