Gennum expands distribution agreement with Nu Horizons

Gennum Corporation has announced it has broadened its distribution agreement with Nu Horizons Electronics Corp. The global agreement gives Nu Horizons distribution rights to sell Gennum's industry-leading line of optical, analog and mixed-signal products, including the industry's first 3 Gb/s optical solution which supports the new Society of Motion Picture and Television Engineers (SMPTE) 3 Gb/s SDI standard. Nu Horizons previously distributed Gennum's products throughout the UK and Ireland.

"Gennum offers a broad suite of world-class products for the video and data communications markets and is a perfect complement to our existing product offering," stated Dave Bowers, president of Nu Horizons distribution division. "As the demand for high-speed data communications solutions continues to grow, we believe that Nu Horizons' successful demand creation model and world-class logistics will add an additional level of design-in and supply support to Gennum's and Nu Horizons' customers around the world."

Nu Horizons will have rights to sell Gennum's extensive line of optical, analog and mixed-signal solutions including serializers, deserializers, equalizers, re-clockers, timing generators, HDMI/DVI receiver solutions, cable drivers and video optical modules. The line includes the industry's only 3 Gb/s optical solution, which was introduced this month at the International Broadcasters Convention in Amsterdam. The new dual transmitter and dual receiver optical modules enable high bandwidth video transport for the delivery of high-definition 1080p50/60 content over a single optical serial link.