Arrow Asia/Pacific names CC Lim, VP of Marketing

Arrow Asia Pac Ltd., a business unit of Arrow Electronics, Inc.announced the appointment of CC Lim to vice president, Marketing. Lim will be responsible for setting the direction on all aspects of supplier strategy and execution including supplier relationships, asset management, technical strategy and product strategy.
Lim is an industry veteran with 18 years of experience. He was most recently a senior executive at one the global distributors where he was responsible for a variety of roles including vice president, Marketing, managing director with profit and loss responsibility, country manager and regional sales manager.

"CC brings with him extensive industry experience, well established supplier relationships, strong leadership. All of these are key to achieving operational excellence, nurturing supplier relationships, and positioning Arrow for strong growth in Asia. This appointment will further strengthen our management team as we work to build a world class organization which is critical to driving & delivering our strategy in Asia." said Peter Kong, president, Arrow Asia Pac Ltd.