Kinaxis introduces next generation response management

To help companies respond more effectively and immediately to volatility in supply and customer demand

Innovations drive improved responsiveness, collaboration and risk management for increasingly stressed global supply chains

Kinaxis™ Inc., the supplier of Response Management solutions that provide visibility and coordinated response to change for manufacturing and fulfillment organizations, today announced RapidResponse 9, the next generation of its market leading Response Management solution.

RapidResponse empowers front-line decision makers to make the tradeoffs and compromises necessary to respond to unexpected events in increasingly volatile global supply and fulfillment networks. Manufacturers value the ability to analyze alternative response actions before making a decision on a major tradeoff. RapidResponse is in use at many of the world's leading global brand owners and eight of the top 10 electronic manufacturing services providers, driving breakthroughs in customer service and operating performance.

"In high-volatility, supply-constrained businesses, the new basis of competition is the ability to peer faster than your competitors into the black box of multiple planning and execution processes, running offline scenarios that give collective, rapid visibility to financial and service impact of a short list of viable decision alternatives," said supply chain research director Stephen Hochman, in a recent AMR Research article. "The defining vendor in this area, Kinaxis, simply calls the category Response Management. Whichever name you choose, those that develop and deploy this distinct class of capabilities report step-function improvements in cost and time to resolution of high-visibility judgment calls."

see also Interview with Randy Littleson, Kinaxis' VP of Marketing