Powell-Mucha Consulting to present second webinar in four part series on building a competitive EMS brand
May 30, 2007
How can Electronic Manufacturing Services (EMS) providers differentiate their services to customers, given that these services are essentially the same? How can you best market internal competencies such as RoHS conversion support, project launch, Lean manufacturing, product design or post-manufacturing support? Powell-Mucha Consulting, Inc. and SMTA are launching a series of online presentations designed to address those issues.
The second webinar in the series, Guide to Building a Competitive EMS Brand - Part 2 of 4: EMS Marketing Basics, is scheduled for Wed., June 6th from 1-2:30 p.m. EST.
This on-line presentation will cover:
-- Key considerations in differentiating your brand
-- Developing a robust EMS Marketing Toolbox
-- Linking promotion effort to the outsourcing decision cycle
For information and registration visit: http://www.smta.org/education/presentations/presentations.cfm#competitive. Cost is US$75 for SMTA members and US$150 for non-members.
For information on obtaining a copy of the first webinar in the series: Guide to Building a Competitive EMS Brand - Part 1 of 4: Understanding Competitive Advantage in EMS Services contact Susan Mucha via email at smucha@powell-muchaconsulting.com.
Founded in 2001, Powell-Mucha Consulting, Inc. is a consulting firm focused on the EMS industry which specializes in market positioning, strategic planning assistance and training.
|
