Powell-Mucha Consulting to present Webinar

How can Electronic Manufacturing Services (EMS) providers differentiate their services to customers, given that these services are essentially the same?  How can you best market internal competencies such as RoHS conversion support, project launch, Lean manufacturing, product design or post-manufacturing support?

Powell-Mucha Consulting, Inc. and SMTA are launching a series of online presentations designed to address those issues.   

The webinar in the series, Guide to Building a Competitive EMS Brand - Part 1 of 4:  Understanding Competitive Advantage in EMS Services, is scheduled for Wed., April 25 from 1-2 p.m. EST.    

This on-Line presentation will cover:      
-- Classic models of competitive advantage and how they relate to EMS strategies     
-- Typical services offered within the industry     
-- A methodology for analyzing your companies strengths and weaknesses prior to marketing strategy development     
-- Key considerations in developing a unique value proposition.    

For information and registration visit:  http://www.smta.org/education/presentations/presentations.cfm#competitive