CirTran signs retail distribution agreement with Wines and Wines
Oct 12, 2006
Diverse Media Group (DMG) to market all of Wines and Wines' products nationally to major retailers and exclusively throughout California
CirTran Corporation (OTCBB:CIRT) announced that Diverse Media Group, a wholly owned subsidiary of CirTran and a Direct Entertainment(TM) firm specializing in multi-channel product marketing and distribution, has signed a retail distribution and marketing agreement with Wines and Wines, a Miami-based distributor of fine wines and spirits from around the world.
Under the terms of the agreement, Diverse Media Group (DMG) will use its best efforts to market and distribute all Wines and Wines products exclusively into various distributors and retailers such as Southern Wine and Spirits, Trader Joe's, Beverages and More, Wal-Mart (NYSE:WMT - News), Sam's Club, Costco (NasdaqGS:COST), Young's Markets and Vendome nationally, as well as restaurants, liquor stores and entertainment venues exclusively throughout California. Previously, Wines and Wines focused on markets throughout its home state of Florida, where it launched two product brands in 2005, called the Sun of Chile and Covinas brands, which have generated more than $3 million in total revenues since their entrance into the market, being sold at price points ranging from $8.99 to $9.99. Wines and Wines provides a wide selection of premium wines from Chile, Spain, Argentina and South Africa which sell at all price levels.
Juan Cabrales, Vice President of Wines and Wines, commented, "We are excited to partner with Diverse Media Group and confident they can help us to extend our presence from Florida to the rest of the country, through campaigns to target major national retailers. DMG's unique approach to more effectively promote a diverse range of products, which drives sales volume and increases brand awareness, was the key contributing factor toward our decision to engage Diverse Media Group."