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DSC firms score record sales in September

Oct 12, 2006

As consumer electronics sector will enter a sales peak for the upcoming Christmas season, Taiwan's manufacturers of digital still cameras (DSCs), regarded as the most desired Christmas gift, are enjoying booming business.

Thanks to the influx of orders from the Japan-based Sony Corp., Premier Image Technology Corp., to be merged with the Hon Hai Precision Industry Co. on Dec. 1, saw September sales hit a record high.

Because of increased shipments of DSCs to the U.S.-based Hewlett Packard Corp., Altek Corp. also saw sales hit a record high in September since the beginning of this year.

Ability Enterprise Co. said it saw substantial growth in shipments in September in the wake of the increased market share of its major client-the Japan-based Casio.

Premier noted it began shipping DSCs to Sony in the third quarter, making its sales jump. After scoring NT$2.361 billion (US471.54 million at US$1:NT$33) and NT$3.733 billion (US$113.12 million) in sales in July and August, respectively, Premier estimated it would see September sales amount to NT$4.5 billion (US$136.36 million) to hit an all-time-high record. The company is expected to continue to rewrite monthly sales record in October.

By using self-developed lens on the products shipped to Sony, Premier said it has made great success in raising profitability in an effective way. Encouraged by the high praise from Sony, Premier said it would introduce a new model of DSCs by the end of this year.

In the past, Altek mainly supplied DSCs to Kodak. But since the beginning of the second half of this year, Altek has seen the biggest client switch to Hewlett Packard from Kodak.

Altek saw consolidated sales amount to NT$2.263 billion (US$68.57 million) in August, jumping 61% from the preceding month. The company predicted it would see a continued growth in sales in September.

Ability began making DSCs for Casio on a contract-manufacturing basis before obtaining orders from Samsung Electronics of South Korea and Nikon of Japan. As Casio has replaced Canon and Sony as Japan's first DSC brand, Ability predicted it would be able to challenge 700,000 units of DSCs in monthly sales to hit an all-time high record in the foreseeable future.

source & copyright: CENS

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