NVIDIA and Electronic Arts form alliance

EA and NVIDIA work together to produce and market next-generation PC games for desktop and notebook PCsNVIDIA Corporation has announced that it has formed a strategic relationship with Electronic Arts, a worldwide publisher of PC and console games. The two companies will work together to produce and market next-generation 3D content under the EA GAMES and EA SPORTS brands.By supporting NVIDIA® graphics processing units for desktop and notebook PCs, including the new NVIDIA® GeForce FX family of GPUs, EA hopes to be able to deliver new gaming experiences to PC consumers worldwide.Under terms outlined by their agreement, NVIDIA hardware will become the preferred PC graphics platform for EA's worldwide studios to give its developers the best solution for realising their creative visions. EA development teams will use PCs powered by NVIDIA GPUs to create 3D effects while allowing full compatibility across all PC gaming systems featuring NVIDIA hardware. NVIDIA also announced that it has been awarded the exclusive OEM bundling rights to certain EA PC titles. Under terms of the agreement, NVIDIA will act as sole OEM distributor of certain PC titles published under the EA Games and EA Sports brands, bundling select content with its PC manufacturer and system builder partners.Source: PCBnewsline