Asustek saw dramatic growth in shipments of NBs in August

Asustek Computer Inc., Taiwan's leading manufacturer of computer motherboards, saw shipments of notebook (NB) personal computers exceed 400,000 units in August, up 30% from the preceding month and hitting a historic record high.

The company said the growth in contract production and sales of its own-brand products was the major factor leading to the outstanding performance in August shipments. August's accounting had not been completed as of this writing, but the company estimates it will see August sales exceed NT$32 billion (US$984.61 million at US$1:NT$32.5), representing a 30% increase from the preceding month.

The company predicts it will see monthly sales hit record highs from September until the end of this year.

Although Acer Inc. has been strongly challenging Asustek in the domestic NB sector,

Asustek has the better performance, grabbing a 30% market share.

Asustek noted it is enjoying steady and healthy growth in shipments of NBs to mainland China and the Asia-Pacific region. At present, Asustek ranks fourth in the mainland's NB market in terms of market shares, behind only the Lenovo Group, Hewlett Packard Corp., and Dell Computer Inc.

An institutional investor predicted Asustek would see annual shipments amount to four million NB units this year, more than the originally projected 3.8 million. Asustek shipped 1.8 million NBs in the first seven months of this year.

In addition, the company is expected to see shipments of motherboards reach five million units in October, pushing up its world market share to 40% from the present 30%.

source: CENS