Parlec appoints Geva Barash as CEO

Parelec Inc., announced the appointment of Geva Barash as its CEO. Mr. Barash brings the company worldwide industry knowledge in RFID as well as in graphic arts printing.

Don Farley, Chairman of the Board of Parelec, comments, "Geva is a strategic addition to the Parelec executive management team. His wide-ranging expertise strengthens our organization and helps ensure that we will grow in the RFID and printed electronics market."

Prior to joining Parelec, Mr. Barash's experience included service as Vice President of Sales & Marketing for Nur America and as CEO of I-Ray technologies US subsidiary. In these roles, Mr. Barash led the companies to achieve rapid growth in sales. Mr. Barash also served nine years in the Israeli military.

Mr. Farley adds, "Coupling Geva's talents with those of Steven Ludmerer, President of Parelec, and Brian Conaghan VP of Technology will enhance the company's strategic business and investor focus."